Hey, I’m Sarah - your FI:KA Coach and female personal trainer based in Cheltenham…
FI:KA Personal Training was born out of a simple but powerful belief: exercise should feel good, not forced.
If you’ve ever struggled to make fitness stick—jumping between plans or starting over more times than you can count—you’re not alone. I’ve been there. After finishing my time as a hockey player, I found myself chasing everything from running to triathlons to HIIT workouts, hoping something would click. But it never really did. It wasn’t until I realised the problem wasn’t exercise itself, but how I thought about it, that things started to change.
For years, I saw exercise as a chore—a means to an end like weight loss or getting fit. It wasn’t something I chose for myself but something I had to do. That mindset left me feeling disconnected, unmotivated, and stuck in a cycle of stop-start frustration.
At the same time, I was juggling a demanding corporate marketing role with raising three young children. On the outside, I was holding it together, but inside, I felt lost and overwhelmed. When burnout hit, it forced me to re-evaluate everything. That’s when FI:KA began to take shape—a way to reconnect with myself and help others do the same.
What I’ve learned—and what I want to share with you—is that exercise isn’t about punishment, perfection, or achieving someone else’s idea of “fit.” It’s about finding joy in movement that feels right for you and fits your life. No matter where you’re starting from, it’s possible to build confidence, strength, and consistency without dreading every workout.
With FI:KA, you’ll get expert 1:1 coaching designed entirely around your goals, lifestyle, and preferences. There’s no one-size-fits-all plan—just personalised support to help you move, feel stronger, and finally bring exercise into your life for the long term.
Ready to make a change? Explore the services I offer and let’s find what works for you.